It’s Entertainment

It’s Entertainment

The mahurat (first) shot of Akshay Kumar’s TIPS film, tentatively titled It’s Entertainment, was captured on Monday. Tamannaah Bhatia, who was last seen in Sajid Khan’s Himmatwala, has been cast as the female lead opposite Akshay.

The first shooting schedule begins in Bangkok from the first week of July. Apart from Akshay and Tamannaah, the Farhad-Sajid directed film also stars Mithun Chakraborty, Sonu Sood, Krishna Arjun, Johnny Lever and Prakash Raj!



Is it high time that audience as well as industry alike starts respecting 100 crore earners? Last year when there were a record number of centuries being scored starting from ‘Agneepath’ (January) to ‘Dabangg 2′ (December), many started commenting around this hardly being a phenomenon and just the beginning of a phase that was here to stay. It started seeming to many that there was a formula that just about anyone and everyone could bring in and gain a 100 crore success out of that.
Well, as 2013 so far has shown, one couldn’t have been more wrong. With scarcity of films that have come even close to the 100 crore mark, leave aside crossing it, it is crystal clear that a lot goes into making a 100 crore film than just a A-list cast, 2500+ screens release, massive hype and promotion.